Pernod Ricard India Honors Indian Olympic Shooting Team Achievements

In a grand celebration of India’s shooting achievements, Pernod Ricard India, in partnership with the National Rifle Association of India (NRAI), held an elegant felicitation ceremony at Kamal Mahal, ITC Maurya, New Delhi on August 30, 2024. The event honored the remarkable accomplishments of the Indian Olympic Shooting Team, who earned bronze medals at the Paris 2024 Olympics. Notable sports figures like Gagan Narang and Jaspal Rana graced the ceremony, along with various distinguished personalities from different fields, celebrating the nation’s achievements in shooting sports.

Prasanna Mohile, National Head, Corporate Affairs at Pernod Ricard India, highlighted the company’s commitment to showcasing India’s prowess on the global stage, supporting sportspersons as a vital part of their mission. Pernod Ricard India’s initiatives like ‘Raftaar’ with Bridges of Sports and collaboration with the Mary Kom Foundation demonstrate their dedication to nurturing talent and fostering sportsmanship. The ceremony recognized individual athletes like Manu Bhaker, Swapnil Kusale, and Sarabjot Singh for their outstanding performances.

The event underscored the collective efforts of athletes, coaches, and organizations dedicated to advancing shooting sports in India. The NRAI, Pernod Ricard India, and Titus & Co., Advocates reaffirmed their commitment to fostering excellence in sports and supporting Indian athletes as they aim for greater success in the upcoming Olympic Games in Los Angeles 2028. The collaboration between Pernod Ricard India and NRAI signifies a strong partnership in promoting sporting achievements and recognizing the talent within the Indian shooting community.

Meanwhile, Skechers India successfully dismantled a large-scale counterfeit operation in Punjab, safeguarding brand integrity and protecting Indian consumers. The operation targeted unauthorized franchise opportunities offering counterfeit Skechers products. Legal action led by Skechers resulted in the seizure of over 2,000 fake products. This action underscores Skechers’ commitment to ensuring brand authenticity and reinforcing consumer trust, sending a clear message to counterfeit operators about legal consequences.

On another front, New Balance, a globally renowned athletic brand, opened a new store at VR Surat, showcasing a fusion of athletic performance and contemporary style. The store offers a range of performance and lifestyle favorites, reflecting the brand’s craftsmanship and innovation. The grand opening event featured exclusive collections and interactive experiences, emphasizing New Balance’s commitment to connecting with diverse communities through sport, lifestyle, and innovation.

In the retail sector, U.S. Polo Assn. reopened its store at Orion Mall, Bangalore, introducing a new-generation retail identity focused on Menswear and Footwear. The renovated store highlights the Autumn/Winter 2025 collection, offering versatile assortments targeting consistency across fit, fabric, and seasonal updates. The store’s refreshed design and latest collection aim to provide a contemporary yet authentic expression of the U.S. Polo Assn. lifestyle.

CARIB Premium Strong Beer quickly established itself in India’s competitive beer market, achieving significant sales within days of its launch in Uttar Pradesh. The brand’s distinctive profile and locally brewed product cater to consumers seeking strength and smoothness in their beer. CARIB’s success in Uttar Pradesh reflects the growing demand for premium strong beers and the brand’s potential in the Indian market.

Furthermore, SHEIN, a global online fashion and lifestyle retailer, announced a collaboration with PepsiCo, introducing a product range featuring iconic snack brands like Doritos, Pepsi, and Lays. The collection offers a diverse range of products blending popular culture, technology, and style elements, targeting millennial and Gen Z consumers seeking bold, nostalgic designs. This partnership aims to engage consumers with unique and affordable products resonating with youthful and trend-conscious shoppers.

In the beauty and lifestyle segment, 2.Oh! launched its Clear Gloss product in the Indian market, providing an innovative solution for smooth, frizz-free hair with a mirror-like shine. The product, crafted in Italy for Indian consumers, offers immediate aesthetic results and deep hair nourishment without causing damage. With a focus on combining aesthetic benefits with hair health advantages, 2.Oh! enters the Indian haircare segment with a distinctive offering.

Davidoff, a leading luxury perfume brand, rolled out its Cool Elixir collection for men and women in India, featuring a distinct olfactive signature with rare and textured ingredients. The collection, developed by three perfumers, aims to strengthen Davidoff’s presence in India’s premium fragrance segment and connect with discerning consumers seeking unique, high-quality scents. The launch of Cool Elixir reflects Davidoff’s commitment to innovation and quality in the Indian market.

As the retail landscape evolves, Myntra launched Glamstream, a shoppable lifestyle content platform offering a unique fusion of celebrity-driven entertainment and instant shopping. The platform features over 100 celebrities across various content genres, providing a blend of high-energy lifestyle content accessible within the Myntra app. The launch of Glamstream with a shoppable fashion music video featuring Badshah signifies a bold step into the future of fashion content and commerce in India.

Lastly, MR.DIY, Asia’s largest home improvement and lifestyle retail chain, appointed Bollywood actor Rajkummar Rao as its brand ambassador, launching a quirky campaign promoting inclusivity and diversity. The collaboration aims to strengthen consumer trust and brand recall by celebrating shared values of accessibility, variety, and joy in everyday moments. The campaign highlights the brand’s commitment to offering more variety, value, and surprises to Indian families.

Overall, these initiatives and collaborations in various sectors reflect a dynamic and evolving landscape in the Indian retail industry, emphasizing innovation, authenticity, and consumer engagement. As brands continue to expand their offerings and reach, they are shaping a vibrant retail environment that resonates with diverse consumer preferences and trends.